![]() ![]() “We know that girls and women excel in STEAM when they set their minds to it. To help combat these misconceptions, the LEGO Group is launching an online campaign called ‘Let’s Keep them Curious!’ that includes 5 STEAM play activities which aim to inspire parents to continue to nurture girls’ interests in STEAM by exploring fun LEGO® brick challenges. These misconceptions extend into the teen years and adulthood and contribute to the gender gap within STEAM related careers**. Furthermore, when asked, children as young as six think girls don’t like science. New and sobering statistics from the Geena Davis Institute on Gender in Media and the LEGO Group show girls are still discouraged from STEAM fields from a young age when play is often gender stereotyped.įor example, one statistic in the “Geena Davis Institute LEGO® Creativity Study” shows 80% of boys are encouraged to code at a young age, compared with only 20% of girls*. Billund, October 11th, 2022: The LEGO Group marks International Day of the Girl with a new campaign to encourage girls to stay curious about STEAM subjects and careers.
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